Knetsch, Robert ([email protected])
Wed, 28 Oct 1998 13:48:33 -0500
By seemingly making fun of Corporate America,
these once-"rebel" bands can at once empty both their sponsor's wallets
and their fan's.
Yep, let's face it: how many people complained of the ticket prices for
Popmart? I do, however, take slight issue with the suggestion that they
empty their sponsor's wallets. In fact, it makes more money for their
sponsors. For all you U2 freaks out there (me included), how many times did
you look at McDonadl's golden arches and think back to Popmart? While they
try to mock, the association was probably enough to push us to support these
organizations more rather than less. I think Island (Polygram) is laughing
all the way to the bank (as is every member of U2) with the GH deal. And
during Popmart, they had Microsoft be the "official" Popmart website
provider.
I want you to be wrong, Kevin, but I want to be the first to commend you for
writing/posting a very intelligent and well articulated piece of writing
that, like it or not, is truer than some of us wish to admit.
I remember in Toronto exactly a year ago, Bono said (paraphrased) "we were
afraid that we would be eaten up by the corporate monster, so we decided to
eat it up first!" The reality is that U2 were eaten, digested and have
become a part of the body of the monster itself.
Rob Knetsch
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