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Time Names Apple’s Jony Ive Among Most Influential Artists

Time magazine has released its annual list of the 100 most influential people in the world, and Apple’s designer-in-chief, Jony Ive, was named one of the most influential artists. U2’s Bono, who counted the late Steve Jobs as a friend, did the write up on Sir Jony for the magazine.

Writeup by Bono


Sir Jonathan Ive

Bono’s description of Sir Jony

Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it.

To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.

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