U2, Faith, Love and 2013

“The Lord is in the House tonight” Going to Church that’s what going to a U2 concert felt like for a few of the fans this past tour. Faith, Love and Hope rising beyond the 50 thousand screaming fans; all in one single space in hopes to see something magical beyond the walls that held them inside.

U2 Fans

U2 is a band on a mission, and a strong sense of integrity and purpose is the foundation for their music, lyrics, and relationships. They’ve sold somewhere between 100 million and 150 million records (CD’s) winning 17 Grammy Awards and of course inducted into the Rock and Roll Hall of Fame. U2 survival in a industry where longevity is measured in months, the band has stuck together and racked up years’ worth of smash hits and signature songs.

So where do the boys from Ireland go now? The most successful tour ever and yet the album was considered to be lacking, rushed and not filling for some hard core U2 fans.  U2 has always been able to reinvent their music to fit the times.  Its not often you can follow a band thru your life and still believe in the music. U2 has grown up with their audience and it is very possible their new music will continue to have us follow. “Don’t forget about us,” Bono said during the 360 tours after many shows.

The sense is that the band has seen their better days and that in order for the band to continue forward they must reach into the pop audience and pull them thru to hear the new U2. What does the new U2 sound like? Heck if anyone knows. One thing is for sure they will come back 2013 with a “new” sound that will create some new fans and as always loss some fans.

True U2 fans know and expect change. Change brings growth and growth brings opportunity.