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U2 x 5 Hidden Things

Continuing with our occasional blog called U2 x 5, whereby we take 5 related pieces we’ve designed or been involved with for the band and comment on them, we thought we’d share some things we’ve done for U2 that through design or accident aren’t at first or even second look easily seen. Mostly these elements were obscure or hidden, sometimes deliberately so and sometimes we included them just for fun.


Zooropa – album cover

The album was recorded while the band were on their European leg of the Zoo TV tour called Zooropa, from which the album took its name. The tour with its highly charged electronic TV images in all of their saturated colours and fizz gave us the notion of conjuring up the sleeve of Zooropa as a kind of electronic flag. It’s central motif of the Astrobaby surrounded by 12 stars in imitation of the European flag tied in strongly with the album’s European roots. The design, made quite quickly, is built up of a grid of images in the same manner of Achtung Baby over which layers of distressed, floating text are placed. This text was comprised of the upcoming album’s track titles provided to us as we were designing the sleeve. Somehow lost in the rush, we managed to not to update this track list so that several songs that didn’t make the final cut got left behind in the embedded piece, including Wake Up Dead Man, Hold Me, Thrill Me, Kiss Me, Kill Me and If You Wear That Velvet Dress!

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