Bono’s Red campaign overspends
Rocker Bono’s charity campaign Red has been criticised for spending more money on marketing than it has raised to fight AIDS in Africa.
The high-profile scheme, which was the brainchild of the U2 rocker, sees companies donate a percentage of their profits from Red-branded products such as iPods, clothing and credit cards to the charity fund.
Red allegedly spent GBP52 million on advertising, making only GBP9 million for AIDS and HIV treatment.
But the company’s CEO Bobby Shriver has defended Red’s spending, saying, "(The amount donated) is five times the amount given to the Global Fund by the private sector in four years."